Where strategy meets story — and bids get won.
I help technology companies win UK public sector contracts. From early shaping to final submission, I bring the judgement, clarity, and narrative craft that make the difference between a good bid and a winning one.
Founder, Managing Director and Bid Strategy Lead
Hi, I’m Nadin Hadi.
Before I wrote bids, I spent ten years in independent film across development and distribution. I taught for BFI Network Wales, the Scottish Talent Network, and Northern Ireland Screen, and was a keynote speaker for the Berlinale and the Norwegian Film Institute. That career was built on one skill: making a case for a story so compellingly that people would back it and buy it.
I brought that skill into technology procurement. Evaluators, like commissioners, are looking for competence, compelling storytelling, and a reason to say yes. I know how to give them one.
Before founding Story Grove, I was a bid writer at NEC Software Solutions, embedded inside a major technology vendor, leading multi-million pound winning bids. I’ve secured clients places on Crown Commercial Service frameworks including G-Cloud, Digital Outcomes, Technology Services, Big Data and Analytics, Digital Capability for Health and specialist DPS. I’ve also supported strategy and bids for Accenture, Adobe, Avanade, and Clarasys, which means I understand the landscape from every angle.
I work with a select number of clients at any time, and partner with one client per bid. You get my full attention. I want you to win and I bring my best every time.
What I do
Where I can help
Bid Writing
End-to-end response writing for ITTs, RFPs, and framework applications. Clear, evaluator-focused prose that scores — and a narrative thread that holds.
Bid Strategy
Win-theme development, opportunity shaping, and competitor analysis — giving you the best possible platform before a word is written.
Review & Quality
Red-team reviews and scoring, and coaching for in-house teams who want to sharpen their approach.
Social Value Advisory
Expert guidance on social value strategy, scoring, and narrative for technology bids in the UK public sector.
Who I work with
From SMEs entering public sector markets for the first time to established systems integrators managing complex bids — I adapt to where you are in your bidding journey.
Get in touch
Let’s talk about your next bid
Whether you have an opportunity in pipeline, a bid in flight that needs fresh eyes, or just want to explore how we might work together — I’m always happy to have a conversation.
I’ll aim to respond within one working day.